NOT JUST ANY PODCASTS. GREAT ONES.
I'm Monique Bowley. I've made hit shows, fixed broken ones, launched ideas from scratch, wrangled talent, stared down strategy decks - and built plenty of my own.
I built the Mamamia Podcast Network. I ran the ABC's specialist podcast production house, Audio Studios. And these days, I work with brands, networks and creators to turn good ideas into great podcasts.
I'm not into churning out content, or people who say "I don't even know what I'm going to talk about", or podcasts that get made because the CEO saw a microphone on Tik Tok.
I've sat in boardrooms and I've also cut tape. I still do both. I've sat in enough podcast commissioning meetings to know the difference between a great idea, and three people in a room saying "What if it was like Hamish and Andy?"
I'm into making podcasts that are intentional. I'm into making podcasts that stick.
I don't work with everyone. I work with people who understand that a podcast is not a vanity project or a content farm. A great podcast is an investment. A trust machine. A long game. A tiny cult in your audience's ears. A vehicle that makes people feel things.
Because when they're done properly, a podcast goes way beyond audio.
Sally Hepworth, NY Times Bestselling Author
"Monz is truly the Porsche of the Podcasting Peeps"
Mia Freedman, Mamamia
"She's more like a Ferrari, Sally"
WHAT I DO
A
AUDIT
A clear-eyed review of what's working, what isn't, and what needs to change.
D
DEVELOP
Turning a loose idea into a compelling, repeatable, ownable podcast format
T
TRAINING
Working with hosts to find their voice, and understand what makes people come back, and working with producers to sharpen their instincts
S
STRATEGY
Audience, positioning format, tone, growth, commercial potential and the big existential question: why should this exist?